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A simple diagnostic of your app store presence will tell you where you fit into the rankings. If you are not where you would like to be, then gaining more positive reviews and higher ratings will drive your app to the top. As mentioned earlier, if this is not possible organically, then buying app store reviews is a quick solution.
Ways to gain positive reviews quickly are extremely costly. Having a high profile re-launch, for example, while effective, will set you back thousands of dollars. Hiring marketers is another example of how expensive it can be to promote your app offline. Not only are these methods expensive, they also take time to develop, and it can take months or even years to see results.
You may not have the budge to conduct such activities to improve your rank naturally. And you would not like to pay for app downloads; choosing to buy app store reviews is a great option.
Why Positive Reviews Matter So Much In App Store Optimization
Having a high-quality app that boasts hundreds or thousands of positive reviews and ratings is the most effective way to increase your rank. Potential users scrutinize reviews to make sure your app meets their needs before downloading.
Appealing to such a wide number of users will have the greatest impact on increasing conversions. There is nothing more impressive to a new user than seeing positive reviews from a large number of people.
According to a recent survey, 59% of users do not download an app without first reading reviews that impress them.
When You Get A Negative Review
It’s impossible to please everyone, so from time to time, there will be negative reviews. The best way to handle a negative review is to respond as soon as possible. Responding right away shows new users that you care about their experience and are always working to improve it.
Studies show that people are nine times more likely to leave a review after a bad experience than a good one. There will be many users that love your app but do not take the time to leave a review. To balance things out it’s not exactly unethical to buy app store reviews; for the most part, it will still reflect the value of your app.