It’s a difficult task to promote an iOS app in the Apple App Store for several reasons. Statistics show that Apple users spend more money on apps when compared to Android users. This being the case, these users are also more discerning about which apps they’re willing to spend on.

In addition, the app store algorithm is trickier and more challenging to maneuver than Play Store. Therefore, developing an effective marketing strategy for the app store requires an in-depth understanding and knowledge about the market. Your app’s success in the app store largely depends on which marketing strategy you employ.

One thing that has been proven to give your app a boost in the app store is purchasing downloads. That’s because the number one signal to the app store algorithm that your app is worth showing to more users, is how quickly and how many downloads it’s getting.