Statistics show that there are currently 2.8 million available apps on Google Play. That is a lot of competition for a new app developer and if you want to stand out you have a lot of work to do. App Store Optimization for Google Play is the process of applying expert knowledge to improve your ranking within the store.
Here are a few help points to get you started on App Store Optimization for Google Play.
App Store Optimization For Google Play Benefits
The primary benefit you will receive by having a consistent and well researched App Store Optimization strategy, is increased ranking. Increased ranking is not just for personal satisfaction of knowing you have developed a great app, it leads to downloads.
The higher your rank in Google Play, the more exposure your app gets to a wider audience, this leads to an increase of downloads.
The Title And Description Of Your App
Along with an eye-catching icon, your title will have a big impact on whether someone considers downloading your app. The Google Store algorithm is designed to pick up on keywords within your title and description and ranks you accordingly.
The more relevant and specific your keywords are, the more impact it will have on your ranking. Your App Store Optimization For Google Play should include well researched key words that will attract your target market.
Always research what your successful competitors are doing, and work along those lines. For most niche markets, it isn’t necessary to re-invent the wheel.
Keep Your App Fresh With Regular Updates
Your App Store Optimization for Google Play strategy should focus heavily on quality and user satisfaction. Freshness is another factor that has a big impact on your rank. Keeping your app updated signals that user ability and feedback is important to you.
Having an app that focuses on customer satisfaction triggers to Google Play that you are committed to providing a quality app.
Focus On High Ratings and Positive Reviews
Sometimes it’s necessary to pay for app downloads to signal to potential customers that your app meets certain standards. But the most important thing you should focus is the quality of your app.
Sixty percent of users will not download an app unless there are positive reviews and a high rating for it. So, place special emphasis on fixing bugs and providing users ample reasons to leave positive reviews.
