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To determine the success of your app, the question on your mind is probably how many app downloads can I expect? App downloads are vital to the success of your app because it’s a major factor in how your app is ranked.
App Store and Play store both use certain criteria to determine which apps rank higher. One thing you should be aware of at the launch of your app is the first week is very important. The week after your launch is when the app store is monitoring your downloads and other factors to determine your app’s value.
The more downloads your app receives in a short time period means it must be popular. And the more popular apps receive more exposure because the app store algorithm perceives that more users would be interested. For this very reason, you will find that some sneaky developers pay for app downloads in the first week.
You might be wondering how many app downloads can I expect based on my niche. A good number of downloads is not one set number. There are so many different types of apps in existence, with so many unique target markets. Your app’s success is based on the size of your particular target market and many other factors.
As developers, there can never be enough downloads. In the first few days, your app will get a “push” from the store. You’ll see a low number of downloads in the first day and much more on the second. If on the third or fourth day, your app is still not getting a lot of downloads, you need to regroup.
If your app download rate is not satisfactory, you need to act fast. Read over reviews to see if there is any issue you can address, run a traffic campaign, and adjust your ASO.
In some cases, it’s necessary to pull your app off the app store and make major changes. The longer it takes for you to take some of these steps, the more difficult it gets.
We hope this helps you gain some insight into your question. How many app downloads can I expect is the question on every new app developer’s mind. Keep in mind other factors that determine your success, such as how much revenue you gain from each download.