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If you’re finishing up the development phase of your App, you should be heavily planning your app marketing strategy. App marketing includes your app store optimization strategy and other activities you use to promote your app.
Sometimes to reach your target market, you need to think outside the box. While ASO is vital to your app’s success, it’s not enough to stick to ASO, or pay for app downloads and hope for the best. You must use a few different strategies to make your app a success.
Here are a few alternative tips for your app marketing strategy that you can use to get your app out there. We hope you will find items on the list that fit your app and target market.
If your app speaks to or meets a specific need or answers to certain questions, try finding forums online. Leaving a comment on articles related to your app is a great way to generate interest. Just make sure your comments are not spammy or too promotional. Developing a strong online presence is a great aspect of your app marketing strategy.
If you strongly feel that your app answers a common question or fills a need, consider recording a podcast. Discuss how your app can benefit the user and focus on the solution it provides.
Include an introduction to your app on your emails, social media pages, and even voicemails. Keep you’re your existing audience in the loop about its development and when it’s launching. Your existing audience is highly likely to download and use your app since they are already interested in your brand.
The same goes for your family and friends, encourage them to share your app with their circles once it’s released. Most of your circle will be happy to know someone who has come up with a great idea. They will be eager to share your app with others.
Word of mouth is still an excellent marketing tool, even in the digital age we live in now.
If applicable, offer discounts via email campaigns for in app purchases. Your existing users will love it, and it will encourage new downloads.
We hope our list of tips is helpful to you in improving your strategy!